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How to pick a strong domain name for your online business

by Robert
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Domain names have evolved from being a nice-to-have but largely ineffective commercial luxury to a need that every company absolutely must have in order to succeed.

Back then, paying absurd sums of money for a domain name would have seemed silly, but now, certain names like Tesla.com, cars.com, voice.com, and 360.com are worth millions of dollars. 

As the internet becomes more integrated into our everyday lives, the value of domains will only rise. And every entrepreneur in the fashion industry needs to support their business with a great domain name because it can make all the difference they need.

But then, not all domain names receive the same treatment. While there are top-notch domain names that are invaluable, there are also inferior ones. To get the best domain name for your new fashion venture, you need to be aware of these characteristics, even if you are creating one yourself and not using a domain name generator.

5 Qualities that’d help you pick the best Domain name

qualities to choose a domain name

  • They Should be Simple to Understand and Informative

They should be simple to write, say, and memorize. If it isn’t, your domain name could do more harm than good since complex names are often confusing to consumers.

And one of the greatest methods to get the appropriate premium domain name for your company is to use a reliable domain name generator. 

  • They Should be Perfectly Consistent With Your Company

Customers find great domain names intriguing, captivating, and fashionable. Though businesses in other industries can choose to use a keyword-based domain name, it is advisable for your fashion brand’s domain name to be an exact match with the name of your business.

Great domain names that reflect your business’s name are distinguishable from the rest as they are the best way to convey the distinctive personality of your company. Another smart thing you need to do is to get a social media to handle with the same name as your business name, as it will make it easier for customers to find you online.

  • They Should Include Important Brand-related Keywords

As previously stated, your domain name should reflect your fashion business name, but if you choose to get a secondary domain name that you can use for traffic redirection and SEO enhancement, then the domain name should be relevant to your field.

  • They Should Use Trustworthy Domain Extensions

When choosing a domain name, pay attention to the extension it carries. Uncommon domain extensions like .xyz give your customers one additional item to keep in mind when they try to find your company online.

A great fashion domain name is one that has a well-known and easily identifiable domain extension like the .com, .co, .io, or any other TLDs. 

  • They Should be Able to Expand With Your Business

Great domain names should be able to expand with your business, in contrast to other random domain names.

The majority of businesses that don’t use a domain name that grows with their business ultimately end up going back in search of the right domain name.

If you want to get the most out of your domain name, make sure it reflects your company’s vision and objectives, as well as its potential for future development. This way, you can find a name that’d scale with your business as it grows. 

Start Finding the Great Domains

Your company’s online appearance is determined by your domain name. Through effective branding, getting a strong premium domain name, like Tesla.com, can enable your company to position itself as the industry leader.

And yes, it’ll be challenging to choose a great domain name, but we believe that with the information you’ve gained, you will have an easier experience generating the best domain name. 

So, what are you holding out for? Get to work and start thinking about the ideal domain name. But no matter what you do, don’t use misspelled words, numbers, or hyphens and underscores.

Grant Polachek is the head of branding for Squadhelp.com, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today. We are also the world’s leading crowdsource naming platform, supporting clients such as Nestle, Dell, Nuskin, and AutoNation. 

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